Jo's passion is fuelled by a love of chemistry, light and texture. Her creative process and desire to add a certain sensibility through the repurpose of curious objects came from a magical relationship with her grandparents. Pillaging a hoard of delights and memories sparked endless hours of daydreams and storytelling with a never ending value for the forgotten.
Jo went on to study illustration at Stockport College in Greater Manchester where she focused on photography as her expressive medium. The darkroom became a sanctuary where she experimented with various print techniques and in time discovered instant polaroid where a new found love affair of alchemy began. Deconstructing, distressing and splicing textured layers into the images became an immersive process that defined her final personal project in Manchester.
Jo then made the move to London, working as a photographic assistant within a bustling commercial community. The confirmation of her skillset was established when she became a studio production manager. Consistently maintaining a high level of productivity for over 5 years within the studio climate, her creative talent then began to stir again and she decided on a new path, transitioning seamlessly into a career within Set Design.
The experience and knowledge of the studio environment coupled with her inventive drive offers clients the ability to deliver on their vision, whilst maintaining high quality productions.
Clients: Antler, Boots, Brown Thomas, Centurion, Compass Box Whiskey, Country & Townhouse, Electric Riot, Ettinger, FaceGym, Glamour, Harvey Nichols, Moo, Next, The Outnet, One New Change, Omorovicza, Pantene, Rollacoaster Magazine, Sainsbury's, Selfridges, Smithwick's, Stylist Magazine, The Sunday Times Style Magazine, TK Maxx, Troubadour, Vanity Fair, Wella, Wonderland Magazine.